Our Brand & Marketing Audit has been designed specifically for ambitious purpose-driven businesses that are looking to grow. Our most common buyer personas are Founder–CEOs who know that their business has lots of untapped potential and they want to know what they should do – and in what order – in order to achieve the growth they deserve. We also sell to Heads of Marketing who want some expert support with their marketing strategy for the year ahead. Lots of one-man/woman microbusinesses also reach out about our audit, but many of them end up buying our Brand Strategy Essentials course.

Our Brand & Marketing Audit is designed to alleviate the most pressing concerns faced by purpose-driven businesses in today's competitive landscape, including:

• Lack of clarity: If you're unsure about your brand's direction or struggling to articulate your unique value proposition, our audit will provide the clarity and insight you need to move forward with confidence.
• Underperforming marketing: Are you pouring resources into marketing efforts that aren't yielding the desired results? Our audit will identify inefficiencies and provide data-driven recommendations to optimise your marketing ROI.
• Inconsistent messaging: Inconsistency in brand messaging across touchpoints can lead to confusion and erosion of trust. We'll pinpoint areas of misalignment and provide a roadmap for creating a cohesive brand experience.
• Failure to stand out: In a crowded market, it's easy to blend in with the competition. Our audit will uncover opportunities to differentiate your brand and carve out a distinctive position in your industry.
• Stagnant growth: If your business has hit a plateau, our audit will identify untapped growth potential and provide strategic recommendations to reignite your brand's momentum.

At its core, our Brand & Marketing Audit is about empowering you with the knowledge, direction, and confidence to overcome your most significant challenges and achieve sustainable success.

The audit report is presented in two parts. Part 1 is a consolidated list of all of our recommendations so that you have them all in one place for easy reference. Part 2 is the main audit report containing all the detailed information of our findings that led to the recommendations. Don’t worry; we don’t just send you the report as an email attachment; we present our findings back to you over a video call (or in person if you’re local to us) so that you have the opportunity to ask us questions. Then we send you the report once the call is finished.

From payment of the invoice to the audit being completed and presented back to you, the process typically takes about 1-2 weeks. This assumes that you provide us the information we require (see below) within the first day or two. We endeavour to complete it for you as quickly as possible so that you can start taking action on the recommendations.

Our Brand & Marketing Audit is priced at £3,000 +VAT, and the total amount is payable upfront for work to commence. PS – It’s not a cost; it’s an investment ;-)

The short answer is: as much as you can! The long answer is: the more information we have from you, the better an understanding we’ll have of your company. But don’t worry; we make this process as easy as possible for you by sending you a simple information gathering questionnaire to complete and return to us. This usually takes our clients no longer than an hour to complete.

The Avery & Brown team comprises brand strategy, marketing, communications, and creative experts with decades of experience. We have delivered dozens of our Brand & Marketing Audits, constantly refine and improve the offering, and we’ve yet to have a disappointed client. You can read some of our clients’ glowing reviews on this page.

We try to keep your required time as minimal as possible. As per our answer to Q6 above, completing the information-gathering questionnaire typically takes our clients no longer than an hour. Then we will need another hour to an hour-and-a-half to present our findings back to you over a video call (or in person if you’re local to us). 

For an additional cost, absolutely. Many of our clients have asked us for bespoke audits to look at different areas of their business more than others, and we are also regularly asked to do much deeper dives on their competitors. Just ask us – there’s very little we can’t look at.

Yes, the audit provides some insights as to how your brand fares against some of your competitors (we ask you for your top three), across various areas of branding and marketing. It is not a deep-dive competitor analysis, but we can do that for an additional cost and we are asked to do this quite regularly. Please enquire for details.

Very! Depending on the size of your business and its available resources you might be able to action some of the recommendations in house. For others, unless you have an in-house experienced brand strategist and sustainable marketing specialist, you will likely require expert support. And that’s exactly what we’re here for. See our answer to Q12 below.

As an experienced and award-winning brand strategy, marketing and creative agency, we are typically able to execute the majority of the audit report recommendations. Between us and our trusted network and partners, there is very little we can’t do when it comes to all things branding and marketing. 9 times out of 10 our Brand & Marketing Audit clients engage us to execute and implement the audit report recommendations. After all, the audit is only step one. It tells you what you need to do to unlock your brand’s full potential, but nothing will change unless you start taking action!

Great question! It very much depends on your business, how big it is, what sector it's in, how quickly it is growing, scaling and adapting. At a minimum, we think it’s prudent to conduct a Brand & Marketing Audit at least every three years. But some businesses might want to do it far more regularly than this.

Only if you engage us to do more work for you, which 9 times out of 10 our Brand & Marketing Audit clients do. Otherwise, the project is completed and our support ends once we’ve had the video call or meeting with you to present the audit report and our findings.

We like to work with ambitious purpose-driven businesses that understand that great brand strategy and marketing is essential to their growth. If you’re still nervous about things and you’re still not sure after reading all the information on this page, including our client testimonials, then there’s a good chance we are not the right fit for each other. And that’s ok! We wish you all the best with your journey.

Great news! Absolutely, just complete the form below and we’ll get in touch as soon as we can to kick things off. We’re really looking forward to working with you and helping you unlock your brand's full potential.