Ethical branding starts by defining your business’ values and purpose, before exploring ways to communicate who you are, what you do, and why it matters, with authenticity and personality defined by those founding principles.

We like to think of branding as a storytelling process: first we think about our listeners and who else might be speaking, then we start to form a narrative that will be impossible to ignore and impossible to forget. Once we have our story, we look at how to communicate it through visual, verbal and non verbal means, in every touchpoint and for every stakeholder.

A brand is the total sum of how people perceive and talk about a business. Branding is the act of shaping those perceptions.

“Why ethical? Because we only work with businesses who have a purpose that goes beyond making money.”

What are the benefits?

Branding is so much more than a logo and a colour palette. A strong brand strategy should give a business a clear set of goals, a defined purpose and a consistent, distinct personality. 

The effect of those three core pillars can be felt in every element of the business, both internally and externally – it will help you build an incredible internal culture that has the best and brightest banging at your door, define a visual identity and tone of voice that stands head and shoulders above the competition, or help you to answer those hard questions about business priorities and objectives.