We take a truly tailored approach to brand transformation. We believe in order to design effective solutions we need to become experts in your business, your sector, and your stakeholders.

It doesn’t matter whether you’re an established company or a start-up, wanting a full brand overhaul or a content marketing strategy, we will encourage you to begin in the same place – by viewing your brand from all angles, so we can build a clear and accurate picture of how it’s perceived externally, how it operates, and where it sits within its industry.

These insights become the foundations of our strategic decision-making and advice, so it's usually the place we recommend starting. And while we always work to suit your budget, the more we learn at this stage, the more likely you are to save time and money later on. 

“How can you improve your recruitment and retention if you don’t know what your staff actually like and don’t like? How can you hone your tone of voice if you don’t know who you’re speaking to?”

What are the benefits?

This process is about giving you the knowledge you need to identify your next steps. It will offer you clarity over how to prioritise your time and money, the chance to identify strategic opportunities and proactively reduce risk, and build an action plan for specific areas you’d like to improve. 

You will gain insight into areas such as:

• Customer frustrations, needs and potential target demographics
• The current impact of your messaging and tone of voice
• Areas of improvement for your design identity and visual distinction
• The effectiveness of your digital channels for lead generation and conversion
• Your customer journey, bottlenecks and areas for improvement
• Your internal culture, recruitment processes and employer value
• Operational bottlenecks and internal communication discrepancies
• Emerging trends, market gaps and opportunities.