This is the first in a series of several blogs looking at key brands in the built environment sector and how they approach impact reporting. We’ll be looking at design, outcomes, metrics, audience, insights and much more. Impact reporting is a crucial activity for each and every organisation, but it can also be daunting and overwhelming for a business embarking on its first. The purpose of this blog series is to show the many ways that your company’s impact can be reported and what to look out for along the way.  For instance, is an organisation acting upon its insights? Are they communicating their message clearly? And most importantly of all, are they doing it in a way that is sustainable?

Sustainability reports, ESG reports, impact reports, where does a business even begin? In a world where the role of business is shifting for the good of people and planet, it's becoming ever more important for businesses to measure, declare, and report their impact. Avery & Brown's Ultimate Guide to Impact Reporting is here to give you the lowdown.

The ‘15-minute city’ (FMC) has become a much talked about craze in the past few months in the UK after Oxford City Council proposed the FMC model for Oxford as part of the Local Plan 2040. As you’d expect, the feedback celebrating the idea of centralising cities around the daily lives of the town’s people was matched with the resounding noise from protestors and conspiracy theorists under the impression that Oxford was about to become a Children of Men style ghetto where you need transit papers to get to your local Tesco. Now where does a city that’s measured in minutes fall into the sustainable built environment? Over the past few years, urban planners have begun to realise the importance of sustainable, net-zero development, and the prospect of walkable cities with improved accessibility to public facilities, green spaces, and daily necessities has seen a great deal of attention worldwide. So what actually is a FMC, where did the idea come from, and what’s with all the notoriety surrounding it?

Today marks the last day of our Earth Day 2023 campaign. Even though the big day has been and gone, our work is far from over. Earth Day is an annual event celebrated on April 22nd to promote environmental awareness and protection. The first Earth Day was celebrated in 1970, and since then, it has become the largest secular observance in the world, with more than 1 billion people taking part in activities and events each year. This year, the official theme for the day was 'invest in our planet', continuing as the theme from Earth Day 2022. We, along with so many others, know that Earth Day's messaging should be in our minds every single day of the year and not just for 24 hours. To avoid falling into the trap of using this mentality as an excuse to do the bare minimum, we chose to do something a bit different for Earth Day this year. Instead of a single post from us on the day or a few reposts from official channels here and there, we wanted to continue doing even more than we already do, running a campaign to educate, engage, and inspire our networks and communities. What better way than to explore the official theme of investing in our planet? Our campaign ran over a total of 11 days with 10 social posts and 5 blogs in a mix of written and visual-based content; generating around 5000+ impressions on LinkedIn alone. We split our content across our social channels and our site throughout the campaign, so here’s a rundown of everything we did in case you missed any of our posts.